What should be in it
Six things. If a plan does not clearly cover these, it is not really a care plan.
Hosting and SSL
The site is served, and the padlock in the browser keeps working. Certificates renew automatically; when they silently do not, every visitor gets a security warning.
Backups
A copy that exists somewhere other than the live server, and that someone has actually restored at least once as a test.
Uptime monitoring
Something checks the site regularly and tells a human when it stops answering. You should not learn your site is down from a customer.
Updates
Whatever the site is built on gets patched. On a database-driven site this is the bulk of the work. On a static site there is far less to patch, which is a feature, not a saving to be embarrassed about.
Small edits
Hours change, a price moves, a staff member leaves. These should not need a quote and an invoice each time.
A person who answers
The part you are really paying for. Software does the other five.
What should be quoted separately — and why that's fair
A monthly plan is for keeping what exists healthy. It is not an unlimited development budget, and any plan that implies otherwise is either expensive or about to disappoint you.
- New pages. A new service page is new design, new copy and new structure.
- New systems. Adding online booking or payments is a project with its own testing and its own risks.
- Redesigns. If the look is changing, that is a build, not maintenance.
- Content you supply late. I will fold in a paragraph. Writing your new service page is a different job.
I draw that line explicitly in the terms so an upgrade quote is never a surprise halfway through a conversation.
What Pageory's is, exactly
Website Care is $40 a month: hosting, SSL, backups, uptime monitoring, updates, support, and small edits to existing content. It is optional. If you would rather host the site yourself, I will hand over the files and help you point the domain.
One deliberately unusual term: if I ever stop hosting your site, you get a refund of the previous three months of care, plus at least thirty days' notice. That protects you against me losing interest. It does not apply if you cancel, which is the normal direction of travel and needs no compensation.
Doing it yourself
Entirely reasonable, and cheaper. You will need somewhere to host, a way to publish changes, a backup habit and a calendar reminder to check the site still loads. Static hosting on a free tier covers the first part comfortably for a brochure site — it is what this very site runs on.
The part people underestimate is not the technology. It is that in eight months you will be busy, and a broken contact form can sit unnoticed for weeks. Whoever is responsible for noticing, make sure it is a named person and not a vague intention.