What a small-business website actually costs
The honest ranges, why two quotes differ twentyfold, and the running costs nobody mentions until month thirteen.
Small business web design · DC / MD / Northern VA
Websites built for growing small businesses.
Your business has moved forward. Your website should too. I design, build and launch custom websites for local businesses — without the agency complexity or the DIY homework.
Founding-client websites from $200. A temporary launch offer for a custom one-page site. Full scope and price agreed before I begin.
$200 founding-client start
$40/mo Website Care
Mobile-ready from the start
Responsive
SSL included
SEO foundations
No trackers
Website examples
See what I can build.
Six industries. Six different approaches. These are my own design concepts, not completed client projects. Choose an industry to explore the design, then see all six examples and the thinking behind them.
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Why Pageory
Your website should reflect the business you are today.
Outdated pages, unreadable menus and hidden contact details make it harder for customers to choose you. I turn that into a clear, mobile-friendly path to the next call, booking or enquiry.
Tailored to your business
Structure, wording and imagery chosen for your industry and your customers — not the same layout with a different logo dropped in.
Fast turnaround
Typical business sites take 2–3 weeks; landing pages take 1–2 weeks after scope and content are ready. I confirm a project-specific schedule before starting.
Designed for phones first
Most of your visitors arrive on a phone. Every page is designed at that size first, then opened out — never a shrunken desktop layout.
Built to convert
Every page has a job — a call, a booking, an enquiry, a sale — and is laid out so the next step is always obvious.
Managed Website Care
For $40/month: hosting, SSL, backups, uptime monitoring, updates, support and small content edits. New pages, integrations and redesigns are quoted separately.
You deal with the person building it
No account managers and no ticket queue. Ask for a change and you're talking to whoever makes it.
Start with what your business needs.
Serving the DC region.
Remote collaboration. Local relevance. No trip to an agency office required.
How it works
A clear path from first idea to live website.
You should not need to know anything about web design to end up with a good website. Here is the whole process.
1
Tell me about your business
Send your current website, or tell me what you are starting. I discuss your customers, pages and goals, then agree the scope and a fixed written quote.
2
I design and build it
You see a working draft during the build. Allow 1–2 weeks for a landing page or 2–3 weeks for a typical business site once scope and content are ready; booking and store projects take longer.
3
Review it together
Check the wording, design and customer journey. Your agreed revisions are part of the build, and you approve the finished website before launch.
4
Launch, with a plan for what follows
I connect your domain and check the live site. Choose $40/month Website Care, or a self-hosted handover. Your domain stays in your name; your paid-for site is yours.
Founding-client pricing
A clear starting price. No guesswork.
My temporary founding-client offer starts at $200 for one custom landing page. More pages or features cost more; you receive the full written quote before paid work starts.
Your website
From $200 one time
One-page site from $200 · Business site from $450 · Booking site from $700 · Store from $900.
Optional Website Care
$40 / month
Hosting, SSL, monitoring, backups, updates, support and small content edits. Or take your files to your own host.
Compare packages, inclusions and ongoing costs →
Want a more detailed estimate?
Choose your pages and extras below. No hidden multipliers; these figures are estimates, and your written quote confirms the final scope.
No card details. Nothing is sent until you submit a request. Full terms, including how upgrades are quoted, are on the terms page.
In their words
Three people who let me build them a website.
Nothing here is paraphrased, aggregated or invented. When there are more, there will be more — and when I have none for a service, that space stays empty rather than getting filled in.
“The experience was breathtakingly easy. We hopped on a quick call, discussed what I wanted, and saw a mock-up in days.”
“I feel good about supporting a local small business as one myself. We need to look out for each other.”
“Pageory’s expertise extends beyond web design. They’ve mastered human interaction, and in a world increasingly bloated with AI that’s more valuable than ever.”
About
One person. That’s the whole company.
I’m Anthony Murphy. I design and build websites for small businesses across Washington DC, Maryland and Northern Virginia, and there is nobody standing behind me. The person you talk to on the first call is the person writing the HTML.
That cuts both ways, and you should know both halves before you hire me. Nothing gets lost between the brief and what goes live. But I take a small number of projects at a time, and if what you actually need is a team, I would rather say so than stretch to cover it.
Here is something you can verify without taking my word for it: this page loaded without contacting a single analytics or advertising company. Nothing on this site is following you between pages. The only third-party code anywhere on it is Cloudflare’s spam check on the contact form.
And before any site leaves here it has to survive a script I wrote that fails the build on a colour-contrast failure, a broken link, an image with no alt text, or a claim the business cannot stand over. It has already caught me once — an early draft of this very page boasted about thousands of engineering teams trusting a studio that had, at the time, no clients at all. It read beautifully. It was a lie, and it took a machine four seconds to write.
Talk to the person building itDirect contact
Every consultation, quote and build comes from the same person — so nothing is lost between the brief and what goes live.
From the blog
Everything I know, before you pay me anything.
Fourteen notes on the questions people actually ask me first. If one of them saves you from a bad decision and you never get in touch, that is a fine outcome.
Who actually owns your website
Domain, files, accounts. A ten-minute check to run before you hire anyone, me included.
What AI website builders cannot do
I use these tools. Here is the gap between a thirty-second draft and something a business can use.
The checklist before you go live
Roughly the list I run before handing anything over, including the parts no script can decide.
Questions
The things people ask first.
How long does a website take?
Allow 1–2 weeks for a one-page site, 2–3 weeks for a typical business website, 3–4 weeks for booking features and 3–5 weeks for a store. These are estimates after scope and content are ready. I confirm your actual timeline in the written quote.
How many revisions do I get?
Your written quote defines the included review and revision scope before work begins. It is not an unlimited-revisions promise. After launch, small existing-content edits are included in Website Care; new pages, redesigns and additional functionality are quoted separately.
Do I need to pay a deposit before work starts?
No. I agree the scope and price in writing, and no upfront payment is required to begin. Unless your written quote states otherwise, the build fee is due before your website goes live.
Do I need to buy a domain first?
No. If you already own one I'll connect it. If you don't, I'll help you choose and register one — it stays in your name and you keep control of it.
What does the $40/month Website Care cover?
Hosting, SSL, backups, uptime monitoring, software and security updates, support and small content edits such as hours, prices and photos. New pages, major redesigns and third-party subscriptions are outside the plan. I agree the scope before you sign up.
Who owns my website and domain?
Your domain is registered in your name. Once the final invoice is paid, the finished website design and its content are yours, subject to any third-party asset licenses. You can request your files and take the website to another host. See the ownership terms.
Can I cancel Website Care?
Yes. Cancellation takes effect at the end of your paid month; fees already billed are not refunded when you cancel. I provide your website files on request. If Pageory ends the hosting service, the separate handover and three-month hosting-refund terms apply. Read the cancellation terms.
Will it work properly on phones?
Yes. Responsive layouts adapt to phone, tablet and desktop widths. I check text, menus and contact actions across screen sizes before launch.
What do you need from me?
A conversation about the business, whatever text, photos and logo you already have, and someone available to review the draft. If you have no copy or images, I'll write and source them — just say so at the consultation so it's in the quote.
Can you redesign my existing website?
Yes. I review existing pages, content and useful URLs before planning the rebuild. Redirects and launch checks help reduce disruption, but no redesign can guarantee unchanged rankings. Send your current site for a free preview of a possible new direction, or read about my website redesign process.
A better first impression starts here
See what your new website could look like.
Send your current website and a little about your business. I will suggest a homepage direction and what I would change. Starting fresh? Tell me what you do. The preview is free, with no obligation — or choose a free consultation instead.
- A reply within one working day.
- A fixed written quote before any work starts.
- Straight answers, including when you don't need me.